PR Class

PR Plugged In: A Hands-On, Real-World Course

Offered by a public relations expert who will:

• Work with you to get your name in news without the cost of advertising
• Teach you the skills so you can do it yourself

Thursdays, 7-9 p.m., Feb. 4, 11, 18, 25
Ballona Institute Research Library, Playa del Rey

Every student will write & distribute a press release
crafted for maximum results

Learn How To:

• Identify what makes news and what media gatekeepers ignore
• Identify your best media targets in print, online, TV and radio outlets
• Craft messages about your cause, business or creative endeavor to grab media attention
• Produce effective press releases for traditional and social media
• Identify newsworthy people, places and things in your organization
• Interact effectively with reporters and bloggers

Confirmed guest speakers: Reporters from USA Today & The Argonaut

Special Introductory Price
$75 for nonprofit organizations; $125 for businesses, government agencies

Who Should Take This Course?

Anyone who wants to achieve media exposure to change behavior, inspire action or boost revenue for a cause, nonprofit organization, business, government agency or themselves.

Course taught by Zan Dubin Scott, who spent 15 years writing for the Los Angeles Times before starting ZDS Communications, a national PR & marketing agency.

PS: If you’re not ready to distribute a press release, this class will provide a practice run.

Recent media “hits” by ZDS Communications:

Los Angeles Times, Forbes, USA Today, Argonaut,

–Space is limited–