Nearly 190 plug-in vehicles quietly rode in to the history books with the largest, cleanest parade of highway-capable plug-in vehicles ever staged. The event was the flagship activity of the first National Plug In Day, which championed the benefits of plug-in vehicles in 29 cities coast-to-coast on Oct. 16, 2011. ZDS Communications organized, executed and publicized the parade for Plug In America and co-produced National Plug In Day with the Sierra Club, national. Our pre-parade press conference featured Rep. Janice Hahn (D-San Pedro), who drove her own new EV in the parade; Chris Paine, director of “Revenge of the Electric Car”; actor-environmentalist Ed Begley Jr.; and Tim Goodrich, an Afghanistan vet and vocal EV champion.
ZDS Communications achieved media coverage of National Plug In Day in these major outlets and others:
- energyNOW! Bloomberg TV’s highest rated program
- USA Today
- Huffington Post
- Los Angeles Times
- Tech Crunch