AltCar Expo Campaign Results

CBS Network News Queries GM’s Dave Barthmuss About AltCar’s EV1 and Chevy Volt

ZDS Communications, responsible for the West Coast debut of GM’s production Chevy Volt at AltCar Expo, brought unprecedented media coverage to the event, helping to draw an audience of roughly 12,000. Among the media highlights:

• Two minutes on CBS Evening News, which has an audience in the millions
• Fourteen minutes live on one of L.A.’s most-watched morning news programs, KTLA-Channel 5 with five-time Emmy Award-winning reporter Gayle Anderson
• Segments on all other top local TV news stations—KCBS, KNBC, KCAL, FOX 11—and on radio stations KFWB & KNX AM and KPFK FM
• Articles and photo spreads in The Los Angeles Times Business and Calendar sections and in online Times blogs and entertainment listings
• Coverage in other key local papers including the Los Angeles Business Journal, the Argonaut (cover story), the Santa Monica Daily Press and Santa Monica Mirror
• Online coverage in PopSci.com (Popular Science), the Huffington Post, Edmunds.com, GreenTechMedia.com, the United Kingdom’s Mirror.co.uk and AutoBlogGreen.com—which draws nearly 4 million page views per month and posted 20 AltCar articles total
• Live on-site podcasting by EVCast.com